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GLOBAL INSTITUTE OF GOONABILITY RESEARCH

VOL. 1 · CONTINUOUS SERIES · EST. 2026

RESEARCH SUBJECT #44440AWAITING FIRST ASSESSMENT

Internet Culture

Brainrot Videos on TikTok

Short-form video genre. Attention span not recovered.

RESEARCH NOTES

Rapid, nonsensical short-form videos assembled from recycled audio, surreal characters and repeated catchphrases, circulated largely on TikTok. Oxford University Press named brain rot its word of the year for 2024.

Would You Goon?

0 = ABSOLUTELY NOT · 10 = UNCONDITIONALLY

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